We are not third-party marketers in the sense that we try to capitalize on my contacts. A priority is on identifying and systematically leveraging the client’s existing network to the fullest. And then on expanding it. This would include tapping into my network, of course.
Another factor that sets antic.com apart from third-party marketers is that we integrate into the client’s customer acquisition funnel. We systematically deconstruct and, if required and desired, rebuild the approach towards brand positioning, communications and marketing.
This often requires equipping the firm and its sales and marketing function with a sharpened combination of messaging, tools and processes that can result in more profitable leads, a higher deal win rate and lower cost of conversion. If the client wishes so, we will operate some of those modules for them.