According to a recent McKinsey study on banks, the client side of the banking business is six times more valuable that the balance sheet provision side. There is a lot of talk about big data. The big lever might be your clients’ small data. Today, a race is on in the financial space. FinTech wealth …
Technology Companies Are Gunning For Financial Services Clients And Their Data Read More »
I this article I argue that anyone who prides themselves on being process-driven and is performing repetitive work will soon face stiff competition from automation and machine learning, as they are being introduced in the financial services space. Imagine algorithms establishing specific client preferences from past investment patterns that autonomously trigger financial portfolio modelling and …
Global regulatory initiatives continue to be the single biggest strategy driver in the financial industry. The resulting consolidation and bifurcation into full-service asset gatherers and specialist alpha providers is well-documented. I argue that the implications to the field of marketing of financial products and services are an opportunity to stand out from the crowd, instead of complaining with them about …
Financial Services Regulation As An Opportunity For Financial Marketing Read More »
Who thought five years ago that our parents would be adopting Facebook? And that they would be “pushing” future decision makers to Instagram and Snapchat, where the latter today are coordinating their entire social life. In this piece I argue that, what we ccurrently call “social media” is today’s way of communicating, interacting with friends, family and business associates, and buying. …
How Financial Services Firms Can Use Social Media To Raise Assets Read More »
antic.com
Alexander Antic
Neuwiesenstrasse 31
8706 Meilen
Switzerland
contact@antic.com
antic.com serves companies in the financial services industry who look for smart, cost-effective ways to grow profitably. We help them to raise their profile, clarify their value proposition, generate leads, and close more business. We can assist in establishing effective operations, so they can do this consistently well.
Don’t miss out on free tips how to build your business, and run it more effectively. Subscribe to our weekly newsletter now.