Personal profile

Personal profile


Alexander excels at positioning companies, business units, teams and individuals by leveraging his legal background, trading, and operations experience to develop and market products and services in complex regulatory environments.

Alexander has been characterized as an analytical thinker who uses his entrepreneurial experience to approach challenges in a structured manner.

He has a proven track record as a results-focusedteam-oriented leader who drives initiatives and projects to successful completion.

Track record

Throughout his career, Alexander has been both an entrepreneur and an executive

He was closely involved in most phases of a company life-cycle, from start-up to restructuring. From being a one-person shop to being part of a FTSE 100 firm

Alexander witnessed booms that gave him the opportunity to build businesses. And went though the market crashes of 2000 and 2008 which required re-calibration, and sometimes radical change.

Areas of expertise

Corporate Strategy
Change Management
Strategic Marketing
Digital and social media marketing
Communications & PR
Corporate and Business Law
Product Development and Structuring
Project Management


Since 01/2016
Founder and partner

11/2012 – 12/2015
Head of Marketing and Communications for a specialized global private equity asset manager

12/2011 – 10/2012
Business and product development advisor for alternative investments

03/2007 – 11/2011
Chief Operating Officer for a globally operating multi-strategy hedge fund

03/2002 – 08/2006
Various leadership positions, most recently Head of Marketing, for a leading UK listed alternative investments group

04/1999 – 03/2002
Founder and managing partner of a digital marketing start-up

01/1995 – 03/1999
Founder/partner of an internet agency start-up


since 2002
Various on the job leadership courses and coachings, basic and recurrent anti-money-laundering trainings, seminars and conferences

University of Zurich, Law School, graduated as Master of Law (liciur.)

High School Freudenberg Zurich (Matura)

Elementary School Rüschlikon (ZH)



Key numbers

Years in business/ organizational development and change management
Years in alternative asset management
Years in in leadership positions
Years as entrepreneur and consultant
Years in financial product development
Years in legal & compliance functions
Years in legal structuring
Years investment operations exposure