Content done right drives brand visibility and differentiation. It is the life blood of any marketing and public relations activity. It renders any sales effort more productive. It keeps clients assured that they have made the right choice.
Content done right saves costs because it enables subject matter experts to focus on their key responsibilities.
Frame discussions, shape decisions, drive business
We specialize in messaging, content production and content deployment. In content that is tailored to every stage of the client journey. And to the various stakeholders present in a complex transaction.
We work on social and traditional media, events, internal and external publications, training manuals and internal briefings, the website, the intranet, pitch-decks, proposals, offering documents, reporting. And any other key touch-point with your brand.
Our approach results in content that gets clients noticed, and allows them to project trust and competence. And in content that tilts the buying decision in their favor, even beyond the time of transaction.
In the industries we serve, the truly important interactions happen between people. This is why we take special care to ensure every transition between the digital and human realm is smooth.
Maximum coverage and engagement
Our edge – starting with the end in mind
Our approach begins with analyzing deep and complex content that tilts business-to-business transactions. It often resides within proposals, offering memoranda, service contracts and the like. This provides us with essential data and information. And with the criteria that were part of someone’s buying decision.
From that point, we reverse-engineer content into its components, and then into deliverables across the client journey. Including the first touch-points with a brand.
This demands in-house subject matter expertise in the industries we serve. And the ability to execute on the full spectrum of marketing and communications skills.
Credible consistency across the client journey
Marketers and communication professionals obsess about message consistency. Some companies take the notion of singing from the same rap sheet so far that they require their employees to remember a certain elevator pitch. We believe this is misguided. Robotic uniformity breeds unnecessary suspicion.
In-house we work not only in English but also in German, opening a host of opportunities for clients who are active in the DACH countries. (Germany, Austria, Switzerland). And we enjoy access to professional overnight translation capabilities in many other languages.
Let us create credible and natural consistency across geographies and stages of the sales process. So you can stop worrying about a team member forgetting their lines.