Win lucrative financial industry mandates against established peers.
Position your agency as a financial services specialist.
Prior to founding antic.com, Alexander was the Head of Marketing and Communications for a globally operating investment firm that focuses on venture capital and private equity.
Prior to that, Alexander served as the COO of a hedge fund investment group. Before that, he was the Head of Marketing and held other senior roles at a leading UK listed investment firm.
In Law School, Alexander founded and ran a web agency. During the Internet 1.0 era, he co-founded and ran a digital marketing agency.
Throughout his subsequent 15-year career in the financial industry, Alexander represented the client side. He selected, briefed and coordinated PR and marketing agencies, designers, lawyers and other service providers.
Starting sell-side and then switching to the buy-side, Alexander identified common factors that led to some service providers consistently winning financial industry mandates. And others missing out, despite their global presence and brand recognition.