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Alexander, the founder of antic.com, has a long track record in alternative investment asset management. He served as the Head of Marketing and held other senior roles at a leading UK listed alternative investment manager. Later, Alexander served as the COO of a single hedge fund group that had its origins in macro trading.
During his hedge fund career, Alexander was responsible for marketing & communications, investor relations, reporting, product development and structuring, investment and business operations, and corporate legal.
Currently, Alexander is working with a globally operating hedge fund boutique. The focus has been on positioning, messaging, content strategy, deep content generation, and public relations to sharpen the firm’s positioning as a specialist in Niche Alternatives and Managed Futures.
This has resulted in substantial traditional and social media coverage. It has also produced deliverables ranging from educational videos boosting the visibility of the firm’s investment team to creating professional publications on specific investment topics in support of the firm’s product marketing activities.