Specialized asset manager solutions
Fundraise and develop new markets
Network and context analysis. Lead generation. Strategic prospecting and solution selling. Decision engineering.
Articulate a clear value proposition
Corporate and product positioning. Digital and social media marketing. Message management. Public and media relations. Investor relations and issues management.
Establish a content engine and connect clients with your brand
Trend and context analysis. Systematic idea generation. Content audit and management. Content creation, (re-) structuring, distribution. Content marketing.
Let us manage the operational performance
Full/ partial marketing & communications outsourcing. Administration and back-office outsourcing. Proposals/RFP/RFI desk operation. Virtual team and freelancer management. Supplier and service provider selection and management.
Assist with launching products faster and smoother
Market and competitor analysis. Product specification and design. Transaction management and structuring of investment funds, investment companies, managed accounts, and other entities in various jurisdictions.
Mitigate operational risk, boost corporate governance
Operational due diligence. Corporate actions. Directorships. Chief of Staff type support for C-level executives. Project and program management.
Project Example
Investment arm of a multi-family office
Objective:
sharpen the firm’s positioning as a specialist in actively managed absolute return strategies, both in German and in English
Activities:
Positioning, re-branding, messaging, content strategy, deep content generation, and public relations
Brand repositioning
Messagaing, Corporate design, corporate identity, website, presentations
Corporate Films
Corporate introduction, educational and positioning videos
SOcial media
Definition and execution of social media strategy on LinkedIn, Twitter, YouTube
Publications
Corporate and product related publication concept and layout, investment writing
The project has resulted in a contemporary presence and footprint well beyond what one would expect to be within the traditional budget of an investment boutique. It also created substantial traditional and social media coverage.
Additionally, the collaboration has produced deliverables ranging from corporate and educational videos emphasizing the firm’s investment team, to creating professional publications on specific investment topics.
In support of the firm’s product marketing activities, the structure and design of both presentations and monthly factsheets was also revamped.
Could some of what we described be relevant for you? We are happy to go into detail about anything not subject to a non-disclosure agreement. Please contact us below.
Industry experience at your service
18 years in Specialized asset management
Alexander, the founder of antic.com, has a long track record in asset management. He served as the Head of Marketing and held other senior roles at a leading UK listed alternative investment manager. Later, Alexander served as the COO of a single hedge fund group before being hired as the Head of Marketing and Communications of a globally operating private equity investment firm.
During his career, Alexander was responsible for marketing & communications, investor relations, reporting, product development and structuring, investment and business operations, and corporate legal.