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Alexander, the founder of antic.com, has a long track record in alternative investment asset management. He served as the Head of Marketing and held other senior roles at a leading UK listed alternative investment manager. Later, Alexander served as the COO of a single hedge fund group before being hired as the Head of Marketing and Communications of a globally operating private equity investment firm.
During his career, Alexander was responsible for marketing & communications, investor relations, reporting, product development and structuring, investment and business operations, and corporate legal.
Currently, Alexander is working with a globally operating investment boutique specialising in private markets and distressed investments. The focus has been on positioning, messaging, content strategy, deep content generation, and public relations to sharpen the firm’s positioning as a specialist secondary buyer of Private Market and Distressed fund interests.
This has resulted in substantial traditional and social media coverage. It has also produced deliverables such as corporate and educational videos boosting the visibility of the firm’s investment team. Additionally it involved creating professional publications on specific investment topics in support of the firm’s investment sourcing and product marketing activities.