Differentiate By Actually Being Different
In order to differentiate ourselves from our peers we need to consider parting ways with some of the most cherished marketing practices in the financial industry.
How to Win Financial Industry Accounts
This article is directed at service providers and professional service firms, who would like to gain entry into the lucrative financial services market, such as
Technology Companies Are Gunning For Financial Services Clients And Their Data
According to a recent McKinsey study on banks, the client side of the banking business is six times more valuable that the balance sheet provision
Automation and Machine Learning To Change Development And Marketing Of Financial Products And Services
I this article I argue that anyone who prides themselves on being process-driven and is performing repetitive work will soon face stiff competition from automation
Financial Services Regulation As An Opportunity For Financial Marketing
Global regulatory initiatives continue to be the single biggest strategy driver in the financial industry. The resulting consolidation and bifurcation into full-service asset gatherers and specialist alpha
How Financial Services Firms Can Use Social Media To Raise Assets
Who thought five years ago that our parents would be adopting Facebook? And that they would be “pushing” future decision makers to Instagram and Snapchat,
Tips for entering the Swiss market with little risk
Your analysis points to significant business potential in Switzerland. And that you need to be there on the ground in order to harness that opportunity.
One of the most powerful strategic levers: reducing senior staff involvement
I have observed throughout my career that senior staff is frequently involved way beyond discharging their supervisory duties, or ensuring that activities are properly executed.