Backward-engineering content and messaging refer to my approach to creating and deploying content along the client acquisition journey that aims at removing inconsistencies and information

Having worked in a securities trading environment, I am very comfortable to state that I have no idea about which social media platform will survive.

Consistency in a business context usually refers to our desire to be consistent with our words and actions towards clients. The same way that we

The currently dominant understanding of “social selling” implies that one can easily generate revenue by focusing on social media activities alone. Unless you happen to

We are not third-party marketers in the sense that we try to capitalize on my contacts. A priority is on identifying and systematically leveraging the client’s existing

One aspect of doing things differently is that people you speak to have difficulty categorizing it. No matter how precise your one-liner or elevator pitch

Content done right drives brand visibility and differentiation. It is the lifeblood of any marketing and public relations activity. It renders any sales effort more

Marketing and communications traditionally have been a playing field for creatives. What can lead to successful products and campaigns often also ends up in an