Agency solutions
Win lucrative financial industry mandates against established peers.
Win lucrative financial industry mandates
Network and context analysis. Lead generation. Strategic prospecting and solution selling. Decision engineering.
Churn out content that connects financial industry players with your brand
Trend and context analysis. Systematic idea generation. Content audit and management. Content creation, (re-) structuring, distribution. Content marketing.
Position your agency as a financial services specialist.
Articulate an industry-specific value proposition
Corporate and product positioning. Digital and social media marketing. Message management. Public and media relations. Investor relations and issues management.
Launch a tailored offering faster and smoother
Market and competitor analysis. Product specification and design.
Prior to founding antic.com, Alexander was the Head of Marketing and Communications for a globally operating investment firm that focuses on venture capital and private equity.
Prior to that, Alexander served as the COO of a hedge fund investment group. Before that, he was the Head of Marketing and held other senior roles at a leading UK listed investment firm.
In Law School, Alexander founded and ran a web agency. During the Internet 1.0 era, he co-founded and ran a digital marketing agency.
Throughout his subsequent 15-year career in the financial industry, Alexander represented the client side. He selected, briefed and coordinated PR and marketing agencies, designers, lawyers and other service providers.
Starting sell-side and then switching to the buy-side, Alexander identified common factors that led to some service providers consistently winning financial industry mandates. And others missing out, despite their global presence and brand recognition.