Automation and Machine Learning To Change Development And Marketing Of Financial Products And Services

I this article I argue that anyone who prides themselves on being process-driven and is performing repetitive work will soon face stiff competition from automation and machine learning, as they are being introduced in the financial services space. Imagine algorithms establishing specific client preferences from past investment patterns that autonomously trigger financial portfolio modelling and …

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Financial Services Regulation As An Opportunity For Financial Marketing

Global regulatory initiatives continue to be the single biggest strategy driver in the financial industry. The resulting consolidation and bifurcation into full-service asset gatherers and specialist alpha providers is well-documented. I argue that the implications to the field of marketing of financial products and services are an opportunity to stand out from the crowd, instead of complaining with them about …

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How Financial Services Firms Can Use Social Media To Raise Assets

Who thought five years ago that our parents would be adopting Facebook? And that they would be “pushing” future decision makers to Instagram and Snapchat, where the latter today are coordinating their entire social life. In this piece I argue that, what we ccurrently call “social media” is today’s way of communicating, interacting with friends, family and business associates, and buying. …

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Staking Your Claim as a Financial Marketer and Communicator

Over the course of my career in the financial industry, I have repeatedly heard highly talented and dedicated colleagues in marketing and communication complain, that, despite their excellent skills, hard work and dedication to the company, their expertise is not always being taken seriously by the investment side of the business. Something can be done about …

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Differentiate By Actually Being Different

In order to differentiate ourselves from our peers we need to consider parting ways with some of the most cherished marketing practices in the financial industry.