Zurich, Switzerland
Financial marketing, PR & digital lead generation
Boost your financial brand with precision-targeted Marketing, PR, and Digital Lead Generation. Master your market presence with our comprehensive strategies, including audience targeting, value propositions, and impactful media campaigns, all backed by robust performance analytics.
Enhance your investment communications with our expert writing services. From insightful social media posts and educational materials to compelling proposals and detailed RFP responses, our team delivers top-tier content backed by thorough research and performance insights.
Elevate your message with our professional video and podcast production services. From strategic planning and scripting to filming with cinema-grade equipment and expert post-production, we create educational, promotional, and pitch content that captivates and convinces.
Raise your events one level with our professional recording and streaming services. Whether it's webinars, investor breakfasts, or annual meetings, we deliver high-quality productions using portable live switchers and a range of cameras to broadcast standards, ensuring your event's success is showcased.
In this three-minute video, our founder explains how we can add value to your marketing and fundraising.
And why specialization in how you appear and communicate can set you apart from your competition.
We’ve focused on nothing but alternative investments, such as hedge funds, private equity and venture capital. Since 2002.
Increase your market visibility. Sharpen your positioning. Set the tone for interactions with future clients through captivating content and clear messaging.
Activate your prospect base. Source more transactions. Take control of your conversion funnels. Energize your traditional sales and marketing efforts.
Reduce the time and effort it takes to close new business. Stay consistent and relevant across all your activities. Influence allocation decisions in your favor.
Make informed decisions about which of the myriad of marketing platforms, agencies, online tools and services to spend money on.
Boost team performance and secure continuity of service, through our interim management capabilities.
Focus on what you do best. Let us take care of the rest. Tap capabilities without the complexity that comes with bringing juniors, agencies or freelancers up to speed.
One simply cannot be a generalist and be effective in this space.
Even in-house marketers and communications (MarCom) experts often struggle to fundamentally grasp your market, your strategies, and your clients.
We speak the language of your sophisticated investor base. We also understand your strategies, product structures, and your complex regulatory environment.
Stop educating your MarCom people. Start focusing on what you do best.
Surpass your first close target. See more and source better deals. Generate more value at the portfolio level.
Alexander, the founder of antic.com, has a long track record in alternative investment asset management. He served as the Head of Marketing and held other senior roles at a leading UK listed alternative investment manager. Later, Alexander served as the COO of a single hedge fund group before being hired as the Head of Marketing and Communications of a globally operating private equity investment firm.
During his career, Alexander was responsible for marketing & communications, investor relations, reporting, product development and structuring, investment and business operations, and corporate legal.
Currently, Alexander is working with a globally operating investment boutique specialising in private markets and distressed investments. The focus has been on positioning, messaging, content strategy, deep content generation, and public relations to sharpen the firm’s positioning as a specialist secondary buyer of Private Market and Distressed fund interests.
This has resulted in substantial traditional and social media coverage. It has also produced deliverables such as corporate and educational videos boosting the visibility of the firm’s investment team. Additionally it involved creating professional publications on specific investment topics in support of the firm’s investment sourcing and product marketing activities.
Turn your next fund launch into the most successful one. Protect your assets under management during drawdowns.
Alexander, the founder of antic.com, has a long track record in alternative investment asset management. He served as the Head of Marketing and held other senior roles at a leading UK listed alternative investment manager. Later, Alexander served as the COO of a single hedge fund group that had its origins in macro trading.
During his hedge fund career, Alexander was responsible for marketing & communications, investor relations, reporting, product development and structuring, investment and business operations, and corporate legal.
Currently, Alexander is working with a globally operating hedge fund boutique. The focus has been on positioning, messaging, content strategy, deep content generation, and public relations to sharpen the firm’s positioning as a specialist in Niche Alternatives and Managed Futures.
This has resulted in substantial traditional and social media coverage. It has also produced deliverables ranging from educational videos boosting the visibility of the firm’s investment team to creating professional publications on specific investment topics in support of the firm’s product marketing activities.
antic.com has worked with a well-known wealth and asset manager to sharpen the firm’s positioning as a specialist in actively managed absolute return strategies, both in German and in English. The activities entailed positioning, re-branding, messaging, content strategy, deep content generation, and public relations.
More specifically:
The project has resulted in a contemporary presence and footprint well beyond what one would expect to be within the traditional budget of an investment boutique. It also created substantial traditional and social media coverage.
Additionally, the collaboration has produced deliverables ranging from corporate and educational videos emphasizing the firm’s investment team, to creating professional publications on specific investment topics.
In support of the firm’s product marketing activities, the structure and design of both presentations and monthly factsheets was also revamped.
Could some of what we described be relevant for you? We are happy to go into detail about anything not subject to a non-disclosure agreement. Please contact us below.
Private Equity, Venture Capital, Managed Futures, Hedge Funds, Wealth Management, Family Office Services, Insurance-Linked Securities
22 years in the alternative investments industry in key positions have left a mark. Some of our opinions might surprise you.
I have observed throughout my career that senior staff is frequently involved way beyond discharging their supervisory duties, or ensuring that activities are properly executed. They are often used to provide repetitive guidance at a very tactical level.
I this article I argue that anyone who prides themselves on being process-driven and is performing repetitive work will soon face stiff competition from automation and machine learning, as they are being introduced in the financial services space.
In order to differentiate ourselves from our peers we need to consider parting ways with some of the most cherished marketing practices in the financial industry.
This article is directed at service providers and professional service firms, who would like to gain entry into the lucrative financial services market, such as brand, PR, and marketing agencies, lawyers, and accounting firms.
Our clients are specialized investment entities. They are faced with the problem of having to raise and protect assets under management in an environment where regulation has shifted budgets away from business development to compliance and IT. Clients are looking to expand their network and generate leads while running their daily operations. They intimately know their business and their industry. And they expect anyone who joins them to hit the ground running.
If any of the above resonates with you, then our offering is something for you.
It’s amazing how ChatGPT and its competitor predictive AI systems have advanced in a very short time. Marketers are supposed to be taken out of business by it, it is said. As of early 2024, I use AI systematically to shave off time and effort from basic work. The competition by ChatGPT et al. has become tough for the 20-year-old intern, who is eager to learn but not versed in any specific discipline. From a career risk perspective, any seasoned financial services marketer will feel reassured by what AI currently produces. The content being returned when you ask for specific ideas is as articulate as basic. Sometimes downright trivial and occasionally even plain wrong. Using ChatGPT can make you more efficient but will not make you more competitive.
In fact, we observed the first backlash in the market. People are complaining about social posts (even on corporate LinkedIn feeds) that have an artificial feel to them. They are creeped out by pre-roll videos on YouTube with artificial voices. As a result, we see an increased need for content that exudes human touch and even some imperfection. Put more bluntly, there is nothing more telling that you have all the work in front of you if you feel that a few hours on ChatGPT will replace your MarCom function.
Doubling your market visibility in a year, for example. Helping you to create a sharper corporate positioning, so you waste less effort pitching to the wrong audience. Tripling meaningful content so you don’t have to think even for a minute how start a conversation with your prospect.
A value proposition that everyone in the team can remember. 30% more leads and 50% more conversions, all other things being equal. 20% less load on both the sales function and investment team. Or slashing the marketing budget in half, without bringing business development to a stand-still.
We look forward to run the numbers for your specific case. Please use a contact form to request a call-back.
They must. A significant part of our remuneration is tied to it.
With today’s analytics it has become easier to map a conversion funnel and track an opportunity from the first touch-point with your brand to the moment you prospect becomes an investor.
Mutual trust will take care of those instances where the attribution is not straightforward.
If this refers to subscription-ready leads, then unfortunately no. Here’s our position on the practice of trading assets and why it rarely adds up. If you share our beliefs about sustainable growth from within then we are happy to assist. Our activities focus on generating leads and helping you to close more business. And if we occasionally tap our network, it would not be in exchange for a fee.
Please contact us for a specific quote. In the mean time, here’s the thinking behind our rate schedules.
Our remuneration has a strong performance component that is tied to pre-agreed metrics. Advise and assist work is charged according to a time-based rate. Implementation work is charged by project and/or deliverable. Outsourcing is based on a combination of a retainer and a performance component.
The philosophy behind all of this is to align our interests with yours and that of your investors. Blatant liquidity mismatches are not helpful in business.
Talk to us if you’d like to work with us but are restricted to special payment schedules. We are happy to “price the swap”.
The first step is to contact us by booking a free 15-minute consultation slot. Or by dropping us a line through the contact page. So you can gather ideas and test our thinking. If you choose to proceed, we will sign an agreement. And that’s when the meter starts. Pretty simple and straightforward.
No. Neither legally nor from a systems perspective. All our offerings are designed to be handed over to you at the time of your choosing. We document systematically, so you can step in at a moment’s notice. But only if you must, of course..
Occasionally. Our first-ever job for antic.com in fact was social media and event-type consultancy for a leading maker of luxury outside decking. A couple years back, I took on a bona fide corporate film project for a local team of gentlemen who are modding motorbikes.
These are exceptions to our rule that what we do requires deep expertise in at least two or more areas. So clients can rest assured that we can deliver results with minimal supervision and time spent on their part. That’s why they picked us among the many agencies and media production houses in the first place.
That being said, please approach us if your project touches the financial industry, e.g., by being a private equity/VC-backed portfolio company or looking to become one. Other areas where we would consider making an exception (capacity permitting) are aviation, anything maritime, including technical diving, or sports. And charitable causes. For the latter we are prepared to even waive some or all of our fees.
We deeply appreciate your trust, and that you are ready to recommend us. We’d rather market you and other clients than ourselves.
And while we are in no way running a multi-level marketing scheme, there are ways to show our gratitude for the effort and expenditures your referral saved us.
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